Startup Success Story
How a Nairobi-based edtech startup went from idea to full mobile app launch in just 5 weeks using skilled Kenyan developers on FreelancKE — all paid instantly via M-Pesa.
The Challenge
GrowEasy, a Nairobi-based edtech startup, had a vision: create a mobile learning app tailored for Kenyan secondary school students preparing for KCSE. But with a small team and limited budget, they needed high-quality mobile developers quickly — without the delays and high costs of traditional hiring or overseas freelancers.
Finding Talent on FreelancKE
Within 48 hours of posting their job on FreelancKE, they received 17 serious proposals from vetted Kenyan developers with strong Flutter and Firebase experience. They shortlisted three, held quick video calls, and selected a lead developer from Kisumu who had already built two similar education apps.
“The quality of proposals was impressive. Everyone already understood M-Pesa payments and local context — no explaining needed.”
The Project Flow
- Milestone-based escrow: Funds released only after each sprint was approved.
- Real-time updates: Daily progress shared via FreelancKE messaging.
- Instant payments: Developer received full amount via M-Pesa within minutes of milestone approval.
The Results
The app launched on Google Play in under 5 weeks. Within the first month, it reached 8,200 downloads and received a 4.7-star rating from early users. The startup saved over 60% compared to previous quotes from agencies — and all money stayed in Kenya.
Weeks from job post to launch
Downloads in first month
Cost saving vs traditional hiring
Ready to build your next big idea with Kenyan talent?
Post your job today and connect with skilled developers, designers, and more — all paid securely via M-Pesa.